Event Title:

Organization:

  Business

  San Diego

Start Date:

  3/8/2004

End Date:

  3/8/2004

Start Time:

  5:30pm

End Time:

  8:30pm

Event Info: 

  Ray Baird, President of the leading Advertising, Public Relations, and e-Business Marketing firm of RiechesBaird, will explain why taking the time to create and cultivate a brand is essential to setting your products apart from the competition.

You will learn how to establish and capitalize on the connection between the customers' expectations and the positioning of your brand. Ray will provide insights into creating an alignment between your brand and your new product development activity and how to create new brand identities.

Location:

  UCSD Faculty Club

Room:

Address:

  9500 Gilman Drive

Phone:

City:

  La Jolla

State/Province:

  CA