Event Title:

Organization:

  Business

  New York

Start Date:

  10/29/2008

End Date:

  10/29/2008

Start Time:

  1:15PM

End Time:

  5:45PM

Event Info: 

  EconWomen will focus on the economics of women-centric digital media. The first wave of internet development included a lot of efforts aimed at women-and many failed, consolidated or had to morph because they were too far ahead of critical mass. That critical mass is finally here, with women not only online but spending large amounts of time and money. Media companies old and new are wooing women through gender-specific sites, demo-based ad networks and lifestyle portals. Established companies like iVillage and Oxygen have been gobbled up by big media (NBC Universal (NYSE: GE), in those cases) while new players like Glam, wowOwow, Sugar, Yahoo! (NSDQ: YHOO) Shine and others.

http://www.contentnext.com/econwomen

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Location:

  Edison Ballroom

Room:

Address:

  240 W. 47th St

Phone:

City:

  New York

State/Province:

  NY