Idea Communities: Turning Customers Into Innovation Partners
Organization:
NorCal PDMA
Category:
Business
Geographical Area:
San Fran/Silicon Valley
Start
Date:
10/15/2008
End Date:
10/15/2008
Start Time:
6:30PM
End Time:
8:30PM
Event
Info:
Companies are facing enormous pressure from the market and company stakeholders to innovate, and to do it fast. The phenomenon of Web 2.0 and social networking is providing a new way in which companies look at innovation. The market is demanding that we listen and respond to external ideas. In this session, we will provide examples of companies that are demonstrating the business value of community engagement for innovation. We will identify the opportunities and challenges with this approach, and how to overcome them. Then, we'll review an action plan for deploying an innovation network. Speaker: James Gentes, Director of Product Management/ Voice of the Market, Accept Software.
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