B2B e-Mail Marketing: Lessons learned in 2008 to help you improve campaign performance
Organization:
NorCal BMA (Northern California Business Marketing Association)
Category:
Business
Geographical Area:
San Fran/Silicon Valley
Start
Date:
10/22/2008
End Date:
10/22/2008
Start Time:
11:30AM
End Time:
1:00PM
Event
Info:
Power up your e-mail marketing to maximize business profits.
You'll learn:
*What B2B free offers get the best response *How to reach your e-mail non-responders using telemarketing to *generate more response and qualified sales opportunities *Why and how to optimize your email design to accommodate Windows preview pane and blocked images *How and what kind of personalization increases response *How to optimize your landing pages
LAURIE B. BEASLEY is founder and president of Beasley Direct Marketing, Inc., a Silicon Valley direct marketing agency that has managed direct mail and online programs for hundreds of companies.
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