Article / Content Title:

Synopsis /  Author Bio

The New Tennessee Woman is based in Franklin, Tennessee and is owned by Rosanne Ferreri-Feske, whose recently expanded The Wedding Guide of Middle Tennessee's bi-annual guide statewide and created its new website in ’07. Her skills include event design and management, sales, marketing and public relations, writing and editing for professional publications, and training.

Author's Name

Rosanne Ferreri-Feske

Phone

615-595-6380

Web Site

www.thenewtnwoman.com

Email

CLICK HERE

THE NEW TENNESSEE WOMAN: Promoting Female Entrepreneurs, Mentoring and Philanthropy

Summary: New site tips the balance in favor of female-owned businesses in Tennessee

The New Tennessee Woman is a website focused on improving mentorship opportunities between women and developing tomorrow’s female leaders and entrepreneurs: www.thenewtnwoman.com Female authors, speakers, physicians, home builders, musicians, chefs, fashion designers, artists, and more will be included in the professional directory, with monthly interviews starting in March. “Women are doing great things across Tennessee,” states CEO, Rosanne Ferreri-Feske, “and it’s time we took stock of their success stories and helped the newest generation see these women as mentors for their given field. Every generation should be able to improve upon the next, and this can only happen when women’s stories are honesty shared to provide a current, practical roadmap. True progress will be attained for women when she has control over her destiny and can turn a hobby into a sustainable business that overflows to support philanthropic endeavors.” This site aims to tip the balance in favor of Tennessee’s female-owned business through education and mentorship.

The New Tennessee Woman includes a Biz Search Directory, Spotlight pages to feature businesses owners or products, and the Catalyst to Success plan. Included with membership are audio interviews, the event calendar, e-postcard mailings, a barter x-change program, opportunities to sponsor events, and fusion marketing across industries.

Inclusion in the Biz Search Directory will provide the sponsor with an email link, address, photo, and a generous 100-word description. Since this site is well-positioned in Google and found in the metasearch engine, Dogpile, under keywords “Tennessee Female Entrepreneur,” clients receive daily exposure which will translate into increased revenues. A Spotlight Page is a mini-website within this website that has the ability to decrease a business owner’s marketing expenses, since all information necessary to decision-making is in on one easy-to-read page. Her business cards and other marketing materials should also direct clients to this page 24-7 and answer common questions related to her business, freeing her calendar and phone for more important tasks.

* The definition of a catalyst is “an agent that provokes or speeds significant change or action.” The New Tennessee Woman’s Catalyst to Success plan is an all-inclusive program for new start-ups that desire one-to-one mentoring in either business plan assessment, marketing, or finances in addition, existing businesses will have access to coaches specializing strategic global growth, franchising, partnerships and alliances. The Catalyst to Success plan will include: Biz Search, Spotlight, one press release sent to Prlog, Prbuzz, Prleap and i-newswire, plus a copy on disc for the client to use as desired. One audio interview will be included which will be recorded as an mp3 and given to the client on disc to use for self promotion a copy will also be in the multimedia gallery under Expert Interviews to teach visitors.

A multimedia gallery is available for artists and musicians mp3 libraries and videos will be included. This is where a business owner can show key products or unique aspects of their location, musicians can include mp3 clips and information about their CD’s, and artists can create a gallery of their work. This site also has video capabilities that are yet untapped. Audio Interviews with experts in marketing, sales, finance, staffing, accounting, and more will be a staple in 2008.

Businesses will be able to post their book signings, seminars, open houses, events and sales on the TN Woman’s Business Calendar. A customized postcard is sent out monthly to visitors that opt-in to receive additional special offers and updates, providing sponsors with additional opportunities to market their business.

The Barter X-change program is exclusive to membership and is the place where a business owner can post what she’d like to offer, place a value on it, state what she needs in return, and post direct contact information without paying a broker’s fee or exchanging money.

Fusion Marketing offers the opportunity for two or more businesses to work together on an event or sponsor a new business launch. As more women join The New TN Woman, the benefit of pooling marketing resources to benefit all will become evident.

Optional Web Design will be offered using the Wedshare or Makeswebsites templates. Comparable websites started from scratch with video, music and unlimited photo uploads cost thousands to create and are the reason many TN business do not yet have site suited for 21st century growth. The owner will be taught how to manage her own website once it’s finished.

The ultimate goalphilanthropyis essential to this site, with TN charities that support women and children receiving the spotlight. The goal is “no woman left behind,” helping women renounce poverty and abuse, and learn parenting skills that will help her break cycles of dependence forever.