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About Fran Harris
Fran Harris is an international speaker, business/executive coach and consultant whose clients include solo entrepreneurs, emerging businesses and multi-billion dollar corporations. A former Fortune 100 sales executive, her company, Fran Harris Enterprises, LLC, founded and publishes Collegepreneur magazine, the world`s first entrepreneurship magazine for college students. She was a member of the Houston Comet`s first WNBA Championship team in 1997, is a former ESPN, FOX Sports and Lifetime Television host, reporter and announcer, and currently hosts the "Get Off Your Assets" radio show on BlogTalkRadio as well as the "Women Who Mean Business" TV show. The author of more than 50 books, CDs, DVDs and home study courses, Fran`s energetic messages of possibility echo through the corridors of companies and organizations worldwide. She holds a BA and MA in Journalism, and a Ph.D. in Business.

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Dr. Fran Harris

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www.franharris.com

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FOR IMMEDIATE RELEASE
June 10, 2008

CONTACT:
Jeune Taylor
(214) 260-7742
media@franharris.com
www.Obamapreneur.com



OBAMAPRENEUR:

New book reveals powerful business strategies that helped Barack Obama defeat Hillary Clinton for the Democratic Presidential seat.

Dallas, TX (BlackNews.com) - Two years ago nobody really knew who Barack Obama was. Today he`s the favorite to become President of the United States. How could a relative unknown beat someone who by all accounts, had more experience, more brand awareness and more money a year ago?

According to Dr. Fran Harris, it`s simple. "Barack Obama became a more powerful brand in the last 12 months. If you remove the emotional component of the race and you look at it purely from an entrepreneur`s perspective, you have to acknowledge that we just saw one of the best business and marketing case studies played out right before our eyes," said Harris, who`s the author of several books on success strategies, inspiration, business, wealth and finance.

In her latest book, Obamapreneur: Million Dollar Business Secrets From America`s Next President, Harris asserts that it was the game of business, marketing and branding that Obama won. In her book (which includes accompanying audio and video), she covers over 15 key factors that marked the crucial turning points in the Clinton-Obama showdown, pinpointing pivotal moments that could have gone either way. "Who would have thought that social media sites would have played such a huge role in the primaries? Yet I firmly believe that part of the reason Obama won was that he was able to engage a demographic that wasn`t tuning in to watch the 6 o`clock news," said Harris. "And that made all the difference in the world."

Harris, who was neither an Obama nor Clinton supporter, per se, said that it was because she wasn`t a "fan of either candidate" that she was able to look at the race objectively and study it through an entrepreneur`s eyes. "Both candidates did some things extremely well," said Harris, whose company is building an entrepreneur`s institute in her hometown of Dallas, Texas. "Obama was electric in a live environment. Senator Clinton was stellar in several debates, although she made some critical mistakes toward the end that in athletic circles, we`d say resulted in her `playing not to lose`, rather than playing to win," said Harris.

Obamapreneur takes a critical look at:

"The Top 3 Weapons Obama Had In His Arsenal...And How You Can Use Them In Business"

"How Obama Was Able To Beat Clinton...Even When He Lost Debates"

"The Three Biggest Mistakes Obama ALMOST Made That Would Have Cost Him The Nod"

"The 3 Key Things You Cannot Ignore About Obama (These Will Eventually Put Him In The White House)"

"How Obama Exploited An Obvious But Ignored Demographic...And Pulled Ahead In The Race"

"How To Mimic What Obama Did To Build Your Business"

"Why One Interview With Obama`s Wife, Michelle, Almost Sabotaged His Campaign"

"How To Build A Brand As Durable As Obama"

"The 3 Things Obama Did That Humanized Him...And Won Him Votes"

"Obama`s 7-Step Formula for Creating A Competitve Edge"

"How Obama Overcame The Rev. Wright Fiasco" and much more

In addition to an examination of what put Obama ahead, Harris also offers a FREE bonus report entitled, "Why Hillary Lost: The 7 Sins That Did Her In", which takes readers through the critical errors made by Clinton and her staff, as well as the role Bill Clinton`s erratic behavior played throughout the campaign. "This race gave us so much more than just another season of what can sometimes be a boring, mundane and predictable political process," said Harris, a WNBA Champion and Olympic team alternate. "But I found this race so fascinating that as an entrepreneur I will never be able to look at any election quite the same."

Harris is inviting individuals with interesting commentary on the race or reactions to her book to be guests on her radio show. The Obamapreneur book, audio and video are available at www.Obamapreneur.com. Serious inquiries should be emailed to media@franharris.com