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Business
Speaker and Networking Event: FREE-OF-CHARGE
One Ninety
One Club (Atlanta, GA)
Wednesday,
May 18th
8:00 am to
10:00 am
The
Graduates Club, a nationwide business learning and networking
organization, cordially invites you to a morning of networking and
discussion featuring a presentation by W. Chan Kim, Professor of
Strategy and International Management at INSEAD. In his presentation
based on his new book Blue Ocean Strategy, which he
co-authored with Renee Mauborgne, Kim will challenge everything you
thought you knew about the requirements for strategic success. Since the
dawn of the industrial age, companies have engaged in head-to-head
competition in search of sustained, profitable growth. They have fought
for competitive advantage, battled over market share, and struggled for
differentiation. Yet these hallmarks of competitive strategy are not the
way to creat e profitable growth in the future. Dr. Kim will argue that
cutthroat competition results in nothing but a bloody red ocean of
rivals fighting over a shrinking profit pool. Based on a study of 150
strategic moves spanning more than a hundred years and thirty
industries, he explains that lasting success comes not from battling
competitors, but from creating "blue oceans": untapped new market spaces
ripe for growth. Such strategic moves- called "value innovation"- create
powerful leaps in value that often render rivals obsolete for more than
a decade. Dr. Kim will explore a systematic approach to making the
competition irrelevant and outline principles and tools any company can
use to create and capture blue oceans - and chart a bold new path to
winning the future.
W. Chan
Kim is the Boston Consulting Group Bruce D. Henderson Chair
Professor of Strategy and International Management at INSEAD. He is a
contributor to The Financial Times, The Wall Street Journal, The Wall
Street Journal Europe, The Asian Wall Street Journal, The New York
Times, The International Herald Tribune, World Link, South China Morning
Post, and others.
For more
information about the authors, W. Chan Kim and Renee Mauborgne, and
Blue Ocean Strategy please visit
www.blueoceanstrategy.com.
WHEN
Wednesday, May 18th
8:00 am - 10:00 am
WHERE
The One Ninety One
Club
191 Peachtree Street, NE, Suite 400
Atlanta, GA 30303
REGISTER
Click here to register for this exclusive event.*
*Advance registration required. Please register as soon as possible
to reserve your space.
MEDIA SPONSOR
 For
75 years, BusinessWeek has been
the leading source of global business analysis and local insight.
Business professionals worldwide look to BusinessWeek for the
information and in-depth analysis they need to compete and prosper.
Click here to subscribe to BusinessWeek and receive The Graduates
Club member subscription rate. Save 88% off the cover price.
SPONSORS
TrueCareers, a SallieMae Company,
is a national, leading career site bringing educated, diverse
candidates and the companies that value them together. TrueCareers
serves large leading organizations and over one million candidates
nationwide. TrueCareers received a 2004 WEDDLE'S User's Choice Award
and was named to CAREERXROAD'S most recent 50 Best of the Best List.
TrueCareers is a leading source for career data and has been quoted
by CNN, CBS MarketWatch, USA Today, BusinessWeek, and other media
organizations. For more information about TureCareers please visit
www.truecareers.com.
 The Johnson School
is Cornell's graduate school of management. Founded in 1946, and located at
the center of one of the world's top research institutions, the largest in
the Ivy League, the school's programs include MBA and doctoral degrees, an
executive MBA, and a variety of customized executive education programs. For
more information about the Johnson School visit:
www.johnson.cornell.edu.
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