The Graduates Club Business Speaker and Networking Event featuring W. Chan Kim, Professor of Strategy and International Management at INSEAD, co-Author, Blue Ocean Strategy

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Business Speaker and Networking Event: FREE-OF-CHARGE The Tower Club (Dallas, TX) Tuesday, May 17th 7:30 am to 9:30 am The Graduates Club, a nationwide business learning and networking organization, cordially invites you to a morning of networking and discussion featuring a presentation by W. Chan Kim, Professor of Strategy and International Management at INSEAD. In his presentation based on his new book Blue Ocean Strategy, which he co-authored with Renee Mauborgne, Kim will challenge everything you thought you knew about the requirements for strategic success. Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to creat e profitable growth in the future. Dr. Kim will argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, he explains that lasting success comes not from battling competitors, but from creating "blue oceans": untapped new market spaces ripe for growth. Such strategic moves- called "value innovation"- create powerful leaps in value that often render rivals obsolete for more than a decade. Dr. Kim will explore a systematic approach to making the competition irrelevant and outline principles and tools any company can use to create and capture blue oceans - and chart a bold new path to winning the future. W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD. He is a contributor to The Financial Times, The Wall Street Journal, The Wall Street Journal Europe, The Asian Wall Street Journal, The New York Times, The International Herald Tribune, World Link, South China Morning Post, and others. For more information about the authors, W. Chan Kim and Renee Mauborgne, and Blue Ocean Strategy please visit www.blueoceanstrategy.com. WHEN Tuesday, May 17th 7:30 am - 9:30 am WHERE The Tower Club 1601 Elm Street, 48th Floor Dallas, TX 75201 FEE Free-Of-Charge REGISTER Click here to register for this exclusive event.* Advance registration required. Please register as soon as possible to reserve your space. MEDIA SPONSOR* For 75 years, BusinessWeek has been the leading source of global business analysis and local insight. Business professionals worldwide look to BusinessWeek for the information and in-depth analysis they need to compete and prosper. Click here to subscribe to BusinessWeek and receive The Graduates Club member subscription rate. Save 88% off the cover price. SPONSORS TrueCareers, a SallieMae Company, is a national, leading career site bringing educated, diverse candidates and the companies that value them together. TrueCareers serves large leading organizations and over one million candidates nationwide. TrueCareers received a 2004 WEDDLE'S User's Choice Award and was named to CAREERXROAD'S most recent 50 Best of the Best List. TrueCareers is a leading source for career data and has been quoted by CNN, CBS MarketWatch, USA Today, BusinessWeek, and other media organizations. For more information about TureCareers please visit www.truecareers.com. The Johnson School is Cornell's graduate school of management. Founded in 1946, and located at the center of one of the world's top research institutions, the largest in the Ivy League, the school's programs include MBA and doctoral degrees, an executive MBA, and a variety of customized executive education programs. For more information about the Johnson School visit: www.johnson.cornell.edu. MORE INFORMATION If you have any questions regarding this presentation, please contact us toll-free at 877-456-2127 or at info@thegraduatesclub.com or www.TheGraduatesClub.com.
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